the Show
The Spot Overview
Tuesday, October 30th!
What is THE SPOT? The place to be on Tuesday, October 30th! The hub of show floor activities at the Building Industry Show (BIS)
- Hear industry leaders on plans and projections for 2014
- Visit with specialized professionals (including Builder Reps)
- Hang out and catch up at the Wi-Fi Lounge
- Don’t lose charge and miss that important call; visit the Charging Station
- Get informed on BIA membership and activities
- End the day here at the BIS Bash Reception
The SPOTLIGHTS
Below is a listing of last year's (2012) Spotlights. Stay tuned for this years spotlights!
10:45 am - Going Social & Making Sales
Integrating social media with online and off-line media can make a BIG difference in the results of your promotional events. A model grand opening re-launch for the Row at ThreeSixty in South Bay is a perfect case study on how to successfully apply such a strategy to generate "buzz." Hear how Wm. Lyon Homes partnered with Community to create and implement a campaign in which social media played a key role in generating amazing results that outperformed initial expectations.
Speakers:
- Kelly Borgen, Chief Buzz Creator, Get Community, Inc.
- Janet Kemmerer, Regional Vice President of Marketing, William Lyon Homes
11:15 am - Successful use of iPads in Sales Office
Speakers:
- Joan Marcus-Colvin, Senior Vice President Sales, Marketing & Design, The New Home Company
- Steve Greco, Business Development Manager, Focus 360
11:45 am - Trends and Real-Time Activity in Land - How Are You Adapting to the "New" Land Market
Speaker:
- Thomas Doyle, Principal, Whittlesey Doyle Real Estate Land Brokers
2:00 pm - Value Planning
The purpose of Value Planning is to identify a product mix and conceptual physical land plan that maximizes a property's Land Residual Value ("LRV"). The maximum LRV is derived by minimizing land development costs — with such tools as specialized grading software — identifying potential lot premiums and applying optimization mathematics to determine the best product mix and land uses for a parcel. Unlocking a higher LRV will allow a buyer to bid higher for a parcel of land.Speaker:
- Scot Oldham, Vice President, Developers Research
2:30 pm - Use of Intelligent White Boards in Sales Office
Sharp Business Systems installed a 60" Aquos board in the Veranda sales office, by Shea Homes. This touch screen monitor provides a brilliant HD display showing off the excellent interactive software provided by Focus 360. With the combined efforts of Shea Homes, Focus 360 and Sharp we have created a wonderful customer experience. You can see and experience this for yourself at the Veranda sales office in Aliso Viejo.
Speaker:
- Janet Benavidez, Shea Homes and Mark Meadows, Branch Account Executive, SHARP
The bis bASH reception
Thursday, October 25th
3:30–4:30 p.m.
The first ever on floor reception for attendees and exhibitors to toast to a successful event.
Add BIS Bash to my calendar.
the Spot & BIS Bash sponsor
